Enliven Planters

Enliven Planters is an innovative, subscription gardening service that brings planters and window boxes to your door four times a year. I took the lead on this project and collaboratively work through a brand strategy, logo, and website with the Enliven Planters stakeholders. Together we created a cohesive brand and style that embodies the soul of Enliven Planters.

Work Completed at Push10

As the first step to understanding who Enliven Planters is today and the possibilities of where they can go, we conducted several workshops and working sessions. We brainstormed with the Enliven team using affinity mapping, swot analysis, and a few other interactive mind mapping exercises. From there we were able to focus on the brand itself and work through the brand definition.

Brand Strategy

A brand definition report was conducted to identify Enliven’s core values and customer focus. Here are a few key findings from the research:

• Our core audience is homeowners, employees, and franchisees.

• Our planters are colorful, beautiful and help improve neighborhoods.

• Our plants are easy to maintain and don’t require a huge time investment.

• Our people are friendly, provide good customer service, and careful installment.

• You can select planters and a subscription option that fits your home, style, and budget.

• We keep plants updated and current with the seasons.

• Our quarterly subscription means it’s taken care of; hassle-free and worry-free.

• We provide a free personal in-home design consultation for your unique microclimate.

Brand Guidebook

Our team created a comprehensive brand guidebook for Enliven Planters to use as a reference when writing, designing, or producing new collateral materials.

Branded Website

After defining the brand, we used the brand guidebook to create a new website that allows users to sign up for subscription planting services.